The United Play International initiative aimed to tackle the lack of resources, and economic barriers to participate in sport.
The programme focused on marginalized youth from underserved/ at-risk communities. Many youths from these communities face numerous barriers to sport participation such as lack of financial resources, lack of equipment, lack of transportation, etc.
The objectives of United Play International were to reduce the barriers to sport participation. This was done by providing sport for development workshops, free sport for development resources, leadership training, and equipment donations.